![]() As such, the player has a 50% chance of losing $110 and a 50% chance of winning $100. In Figure 2, DB explains how it calculates hold percentage: “In this example, we show a single wager, where a player bets $110 to win $100, a standard -110 offering from the book. In Figure 1, the hold figure for operators relates to the revenue (handle less repayments to players) as a percentage of the total handle (dollars wagered). recreational customers, but with most US brands opting for the latter type of punter, the more relevant question may be how operators can keep losing players returning to bet on SGPs. ![]() The data also looks at whether a sportsbook is focused on ‘sharps’ vs. Indeed, FanDuel is generating higher gross gaming revenues despite recording lower handle than DraftKings and DB attributes this largely to the hold percentage it is able to generate from parlay bets. The DB report delves into the impact of SGPs and how they have enabled FanDuel to outperform DraftKings. These players hoping for a big win from small stakes also generate far higher hold (margin) percentages for operators through the simple process of SGPs having much shorter odds of being winning bets. In a very short space of time they have become a key betting product that attracts the much sought-after recreational punters operators are so keen to recruit.
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