The DIGITAL SME Alliance wants to show that “Europe has thousands of hidden champions, smaller companies, which are at the top of innovation in their small niches”, Toffaletti said. That is the case of open source, for example, where “we are talking probably hundreds of thousands of developers”, he said. ![]() ![]() “Technology is something developed by a multitude of players”. While Toffaletti believes that the services users get from these companies through such technologies work well, despite the impression that “they are the only ones who can control technology, this is not the reality”, he said. What they have done is integrating whatever has been invented by others” and “packaging them under their brands, making sure they we were working seamlessly”. ![]() Smaller technology companies are Europe’s “hidden champions” that need to be connected to develop alternative solutions to the big tech companies, Secretary General of the European DIGITAL SME Alliance Sebastiano Toffaletti told Euractiv.įor Toffaletti, there is a misconception that everything is owned and invented by Google, Amazon, Microsoft, and other Big Tech companies.īut “the reality is that, if not all but many of the innovations do not come from those companies.
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